Social Media Translation FAQ

Yes, we recommend a different profile or account for every geographical location, even though the language spoken is the same – e.g. Different English accounts for USA/Australia/UK or Arabic language accounts for the various Arabic speaking countries, as per region.

Though Social Media is all pervasive now, every country/region has their own favorites – eg. Renren is China’s Facebook equivalent, while it is Vkontakte in Russia! Therefore depending on the region, age groups, professions of your target customers and purpose of your campaigns, the platforms to be used have to be selected!

Yes absolutely, the count varies as per platform – and though there are minimum and maximum counts provided, there is always the optimal count which ensures best results - for more details, refer to this blog! What’s more, some language translations are inherently longer or shorter than the original language.. and hence a different strategy has to be followed for such languages based on the platform. Of course, it is needless to say that the opening remarks or the initial few lines will determine whether the blog/post will be read or not, based on whether you have been able to capture the readers imagination!

The nuances, cultural insights and play of words which is key to any marketing or advertising campaign cannot be deftly expressed in another language, using Machine translation (MT). Furthermore, as language keeps evolving, transcreation services are required for such localization, much more than simple translation. For localizing Social Media content, ALWAYS depend on professionals - MT can perhaps be used to understand the comments, or feedback received in a broad, summarized statistical way – but definitely NOT to translate posts/videos/messages.

While creating, planning, strategizing and finally localizing a social media plan is quintessential to get you started, that is just the beginning! If your posts are really engaging, you will soon start hearing back from your customers in their languages and then it becomes important to respond in their languages as soon as possible, since immediacy is the key!