Language localization is more than merely translating the content of a mobile app or website into a new language. It entails considering the distinctive social and cultural nuances and sensitivities that make the consumer feel safe and secure when using or purchasing the business product or service in his own language.
Language localization is critical in a country like India, where there is a rich diversity of regions, dialects, states, and cultures, because not every Indian feels comfortable with English.
According to the Census of India (2011), 121 languages are spoken in India. Out of these, 22 are scheduled languages, which can be awarded official status by their respective states, and they are used for administrative tasks, or used in state legislatures; the remaining 99 are non-scheduled languages.
Commonly Spoken Languages
People who claim Hindi to be their mother tongue account for approximately 52.83 crore of the population. Bengali is a distant second in terms of speaker strength, with approximately 9.72 crore speakers. Marathi, Telugu, and Tamil are close behind, with 8.30, 8.11, and 6.90 crores speakers, respectively.
Are you specifically targeting the Indian market? Here are five essentials for securing successful Indian language localization that you must consider:
Indeed, when it comes to selecting a localization partner, the entire process of localizing to an Indian language does not have to be daunting, costly, or time-consuming.
Here are some of the advantages of website localization or mobile app localization into an Indian languages:
The potential for company growth in the diverse Indian market is enormous and will be a great opportunity to tap a huge potential market and seek new clients for domestic and International enterprises. With each new Indian language introduced to a firm's digital platform, the company may better communicate with its potential customers.
When a company adds a new language to its platform, the quality of its customer care greatly improves. Expertly communicating in the native language of the target audience helps to ensure an optimal buying experience for the consumer, which is required for the growth of the Company in India.
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आमच्या गेल्या महिन्यातील ब्लॉग मध्ये भाषांचे ज्ञान आवश्यक असणाऱ्या करियर क्षेत्रांची माहिती आपल्याला मिळाली. जिथे भाषेचे ज्ञान फायद्याचे ठरते असे इतर व्यवसाय आपण या महिन्यात पाहुयात.
Posted by : Language Services Bureau
The time it takes to learn a language depends on what you want to do with it– here is a great article about language learning and the kind of expectations you can set about the time required for the same!